Job Description/ Responsibilities:
Social Media Strategy: Develop and implement a comprehensive social media strategy aligned with Mimmi Kasu’s marketing goals. Stay updated on the latest social media trends and best practices to ensure the strategy remains relevant and effective. Identify target audiences and tailor content to engage these demographics effectively.
Content Creation: Create, curate, and manage high-quality content for Mimmi Kasu’s social media platforms, including Instagram, Twitter, LinkedIn, Pinterest, and TikTok. Develop engaging written, graphic, and video content that aligns with the brand’s voice and aesthetic. Collaborate with the design and photography teams to produce visually appealing posts.
Community Management: Engage with Mimmi Kasu’s online community by responding to comments, messages, and inquiries promptly and professionally. Foster a positive community atmosphere and encourage user-generated content. Monitor and report on feedback and online reviews to ensure customer satisfaction.
Performance Analysis: Track, analyze, and report on the performance of social media campaigns using analytics tools. Use data to make informed decisions and adjust strategies to improve engagement, reach, and conversions. Prepare monthly performance reports for senior management.
Campaign Management: Plan and execute social media campaigns to support product launches, promotions, and events. Collaborate with the marketing team to ensure cohesive messaging across all channels.
Influencer and Partnership Management: Identify and engage with influencers and brand ambassadors to expand Mimmi Kasu’s reach. Develop and manage partnerships with other brands and organizations for collaborative content and promotions.
SEO and Content Optimization: Ensure all social media content is optimized for SEO to increase organic reach. Use relevant keywords and hashtags to enhance discoverability.
Brand Consistency: Maintain a consistent brand voice and esthetic across all social media platforms. Ensure all content aligns with Mimmi Kasu’s brand values and image.
Requirements: Minimum of 2 years experience Degree in a related field
Benefits Remuneration: NGN 250,000 – 300,000 Net 13th Month, Statutory remittance
Application Deadline – Not specified
