The Afara Initiative is a non-profit organization that aims to set ~1Mn un/under-served post-secondary and university graduates on a path to economic independence and support them as emerging entrepreneurs, industry and public leaders of the new Nigeria. Our mission is to provide African youth with the mindset, skillsets, resources and global networks to thrive and become industry and nation builders and leaders. Since 2014, The Afara Initiative has impacted 1,000+ students through its programs and aims to scale to 55,000+ students by 2029 and 1M+ by 2034. In 2025 itself, we have an ambitious goal of impacting 8,000 students through our programs.
Position Summary The Growth and Marketing Associate will work on enhancing business growth potential. They will be responsible for developing and executing growth strategies to drive user acquisition, engagement and retention and required to collaborate with a cross-functional team to optimize user experience, increase product adoption and maximize revenue generation.
Areas of responsibility
- Owner of Product Growth Metrics – Acquisition, Activation, Retention, Referral and Revenue
- Develop and implement a growth and customer acquisition strategy – defining the target market, identifying personas, and aligning them to the most efficient acquisition channels
- Conduct in-depth market research and analysis to identify target audiences, key trends, and growth opportunities.
- Collaborate with program managers, marketers, and developers to align growth initiatives and marketing strategies • Develop and implement an activation and retention strategy – Apply best practices for how to best engage customers and retain them for the long term.
- Optimize conversion funnels and landing pages to drive qualified traffic and maximize sign-ups
- Design and execute rapid experimentation and testing methodologies (e.g A/B testing, user surveys) to uncover growth opportunities and improve product performance
- Develop and implement a monetization strategy – Design and define pricing plans that utilize quantitative and qualitative methods.
Personal Attributes and Skills
- Data-oriented approach, a key eye for numbers, market insights, and an appetite for business context
- 1st principle thinking; the ability to design and run experiments
- Effective communication skills, the ability to articulate and evangelize product vision
- Owner mentality: willingness to take initiative, the accountability to dive closure, tenacity, and grit
- Perseverance and hustle – being solution-oriented in the face of failure
- Ability to collaborate with cross-functional teams
Education and Experience
- Bachelor’s degree level or higher, with a strong analytical or business focus, and a proven record of academic excellence.
- 2-3 years of proven experience working with blue-chip product companies or high-growth start-ups, in product marketing or growth roles for B2C products
- Experience in running successful growth experiments for consumer products; ability to operate under tight deadlines while maintaining multiple projects.
- Strong use of analytics, user research, and business cases to drive decisions and improve products.
- Knowledge about both inbound and outbound marketing and product development
Application Deadline – 3rd March, 2025
