Job Title: Product Marketer
Company: Selar Pay: N400,000 per month
Location: Remote, Lagos
Type: Full Time
About Selar
Selar is a fast-growing platform dedicated to empowering creators and digital product sellers. We provide creators and entrepreneurs the tools to seamlessly sell their digital products and grow their businesses. Join our dynamic team and be part of an exciting journey to build the creator economy in Africa.
Job Overview
We’re seeking a highly skilled and experienced Product Marketer to join our team. You will be critical in driving growth and customer acquisition by leading various marketing initiatives. We have interesting products like Tickets by Selar, Show Love, Ebooks, and and Affiliate Network. We are looking for a stellar product marketer to take our product marketing to the next level. If you’re a self-starter with a knack for creativity, excellent project management skills, and experience in product marketing, we want to hear from you!
Key Responsibilities
- Campaign and Funnel Management: Create, Lead, and Execute Campaigns: Develop and implement marketing campaigns to increase product awareness and drive growth. Sales Funnel Development: Build and optimize sales funnels that effectively convert leads into active users
- Event and Community Engagement
- Webinar Management: Send pitches, confirm guest speakers, and coordinate logistics for webinars.
- Community Partnerships: Partner with communities to promote the benefits of digital products and advocate for Selar’s offerings.
3. Advertising and Customer Acquisition
- Digital Advertising: Run targeted ads on Google and Meta platforms to acquire new customers and drive user growth.
- Performance Monitoring: Track, monitor, and optimize ad campaigns based on performance data.
4. Product Launches and Promotions
- Lead Product Launches: Oversee the execution of product launches and key company announcements.
- Collaborate with Teams: Work closely with internal teams to ensure the alignment of launch strategies and promotional content.
5. Email and Content Marketing
- Email Campaigns: Collaborate with the content marketing team to design, write, and send email campaigns that engage users.
- Copywriting and Creativity: Craft compelling content that resonates with the target audience across various marketing channels.
6. Affiliate Marketing
- Grow Affiliate Network: Work with the affiliate network lead to increase the number of affiliate subscribers and drive sales growth via the affiliate network
7. Reporting and Analytics
- Campaign Tracking: Monitor the progress of marketing initiatives and campaigns, ensuring alignment with key metrics.
- Performance Reporting: Provide detailed reports on campaign performance, making data-driven decisions for future strategies.
8. Retention
Work with the Product team to drive user retention for our product. Execute different strategies and growth techniques to reduce churn rate and increase retention.
Qualifications
- At least 5 years of product marketing experience, ideally in a startup or agency environment.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Strong attention to detail and creative problem-solving skills.
- Experience with digital product sales is a significant advantage.
- Proficiency in using marketing tools like Google Ads, Meta Ads Manager, email marketing platforms, and analytics software.
- Excellent copywriting and communication skills.
- Being a creator is a plus!
Why Join Us?
- Health Insurance.
- Perks, benefits & 13th Month
- Be part of a growing, mission-driven company that empowers digital entrepreneurs.
- Collaborative and supportive team culture.
- Opportunities for career advancement and professional development.
Deadline – N0t stated
Apply here
